Peter Pullan

Executive Director


Peter came to Australia from New Zealand in 1978. A diesel mechanic by trade, he travelled around doing contract mechanical work on earthmoving equipment, trucks and tractors, and in 1984 he accepted a role as Plant Manager with earthmoving civil contractors Emerson. 

As his experience and knowledge in the industry grew, Peter decided to go into business. In 1989, Peter and Rob Sawyers became the sole authorised dealer for Vermeer Corporation in Queensland, PNG and the Pacific Islands. They took over NSW in 1997, with then SA and Vic following about 12 months later. In the space of 30 years, the company grew steadily from a team of four to around 120 employees spread over five branches. 

Peter’s leadership and vision instilled a strong customer focus into the business, enabled its expansion and resulted in the strong partnerships that it has created with some of Australia’s largest contractors. Under his direction, Vermeer Equipment Holdings has also been recognised internationally for consistently ranking in the number one position among Vermeer international dealerships worldwide.